Cookies Policy for AvidRoots.com

Last updated: Aug 2024

This Cookies Policy explains what cookies are, how AvidRoots.com (“we”, “us”, “our”) uses them on our website, and how you can manage them. We value your privacy and aim to be transparent about the technologies we use, so please read this policy carefully to understand how we employ cookies to improve your experience on our website.

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to ensure websites function efficiently, provide information to the site owners, and help enhance the user experience by remembering preferences and improving website navigation.

Cookies can be “persistent” or “session” cookies. Persistent cookies remain on your device for a set period of time or until you delete them, while session cookies are temporary and are deleted when you close your browser.

2. Types of Cookies We Use

We use different types of cookies on AvidRoots.com for various purposes:

1. Essential Cookies: These cookies are necessary for the website to function correctly. They allow you to navigate our site and use its features, such as accessing secure areas. Without these cookies, the services you have asked for, like shopping carts or e-billing, cannot be provided.
2. Performance and Analytics Cookies: These cookies collect information about how visitors use our website, such as which pages are visited most often and any error messages received from web pages. They do not collect information that identifies a visitor. All information these cookies collect is aggregated and, therefore, anonymous. It is only used to improve how our website works.
3. Functionality Cookies: These cookies allow our website to remember choices you make (such as your username, language, or region) and provide enhanced, more personal features. The information these cookies collect may be anonymized, and they cannot track your browsing activity on other websites.
4. Targeting or Advertising Cookies: These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with our permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers.
5. Third-Party Cookies: In some cases, we use cookies provided by trusted third parties. For example, we use Google Analytics to help us understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.

3. How We Use Cookies

We use cookies for various reasons detailed below:

1. To Improve User Experience: Cookies help us to recognize your device and remember your preferences or actions over time. This means that you don’t need to re-enter your information each time you visit our site, making your browsing experience smoother and more convenient.
2. To Analyze and Improve Website Performance: We use cookies to collect data about how users interact with our site, which helps us identify areas for improvement. This data is crucial for us to maintain, operate, and continually enhance the performance of our website.
3. To Provide Targeted Advertising: Cookies allow us to offer you more relevant advertisements by tracking your browsing habits and understanding your preferences. This helps us ensure that you see advertisements that are more aligned with your interests.
4. To Enhance Website Functionality: Some cookies enable enhanced functionality for our website, such as social media sharing features or embedded content from external platforms like YouTube or social media platforms. If you do not add these cookies, some or all of these features may not function correctly.

4. Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics of the website and deliver advertisements on and through the site, among other things. These third-party service providers may use their cookies on your device when you visit our site. We do not control these cookies, and their use is governed by the privacy policies of the third-party service providers.

For example:

• Google Analytics: We use Google Analytics to analyze how users use our site. The information generated by the cookie about your use of the website is transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity, and providing other services relating to website activity and internet usage.
• Advertising Networks: Advertising cookies are placed on our site by third-party ad networks. These cookies may track your browsing history across different websites and create a profile based on your interests to serve you more relevant ads. We do not have control over the information collected by these third-party cookies, and their practices are subject to their own privacy policies.

5. Managing Cookies

You have the right to accept or reject cookies. Most web browsers are set to accept cookies by default, but you can modify your browser settings to decline cookies if you prefer. Please note that if you disable cookies, some features of our site may not function properly or may be less efficient.

Here’s how you can manage your cookies:

• Browser Settings: You can usually modify your browser settings to notify you when a cookie is being placed on your device, or you can choose to block all cookies. You can also delete cookies that have already been set. Each browser is different, so check the “Help” section of your browser to learn how to change your cookie preferences.
• Third-Party Tools: Some third-party tools, like browser plug-ins, allow you to manage cookies and similar technologies. For example, the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA) provide tools that allow you to opt out of targeted advertising from participating companies.
• Do Not Track: Some browsers include a “Do Not Track” (DNT) feature that can signal to websites that you do not want your online activities tracked. However, this is not a standardized feature across browsers, and not all websites may recognize or respond to DNT signals.

6. Your Consent

By using our website, you consent to the use of cookies as described in this policy. If you do not agree to our use of cookies, you should adjust your browser settings accordingly or refrain from using the site. Please note that disabling certain cookies may affect your ability to use certain parts of our website.

7. Changes to This Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to review this policy periodically to stay informed about how we use cookies. The “Last updated” date at the top of this policy indicates when it was last revised.

If we make any significant changes, we will notify you either through the website or via email, if appropriate.

8. Contact Us

If you have any questions about our use of cookies or other technologies, please contact us at:

AvidRoots.com
Email: contact@avidroots.com